Wednesday, 23 September 2015

KERALA PSC MARKETING ORGANISER FULL SYLLABUS

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PART I 
(80% - 90% QUESTIONS)
Module I
Marketing Management - Introduction to Marketing- Marketing Management-Customer Satisfaction - Market Research -Product mix- Market Environment - Consumer Behaviour -Buying Behaviour- Market Segmentation -Targeting and Positioning-Products, Brands & Services - Marketing Channels - Retailing & Wholesaling, IMC & Advertising- Sales Promotion & P.R
Module II


Recent trends in Marketing - Direct marketing - E marketing - Tele marketing - M Business - Relationship marketing- Concept Marketing - Virtual Marketing - Marketing of FMCG - Social Marketing - De marketing - Pve marketing - green marketing-Synchro marketing - Service marketing - Societal Marketing -Customer Relationship Management (CRM) - Rural Marketing - Digital Marketing- Online Marketing- Global Marketing / International Marketing - Marketing -mix strategy for global marketing -Holistic Marketing, Emotional Marketing experiential marketing. Event Marketing, Consumerism, Marketing Ethics.
Module III
Co-operative Movement in India and Kerala - Principles of co-operation- Different types of co-operatives - Co-operative marketing and processing Societies -Linking of credit with marketing - Dairy co-operatives-Milk Producers Co-operative Society-NDDB-Operation Flood, AMUL, APCOS, MILMA- objects ,Funds, Organizational structure, Management, Division of Profit, Regional Milk Producers Union, Cattle Mortality Fund, Co-operative Agricultural Marketing, NAFED, NCDC, MAKETFED & CONSUMERFED.
Module IV
Co-operative Administration and Accounts- Administrative set up of co-operative dept. in Kerala - Co-operative management- Co-operative marketing and Five year plans, Cooperative marketing with special reference to Kerala - Co-operative Education and Training - Kerala Co-operative Societies Act 1969- Registration of co-operatives, Bye laws, membership, procedure, election procedure to constitute Board of Directors, Supersession, Surcharge, State participation in Co-operatives, Division of Profit, Audit classification, Liquidation of co-operatives - co-operative accounting. - Books and Registers kept by co- operatives as per Kerala Co-operative Societies Act and Rules- Trial Balance - Preparation of Trial balance - Practical problems - Final Accounts - Statutory forms - preparation of Trading, Profit and Loss Account and Balance Sheet of consumer, marketing, housing, dairy, primary agricultural credit societies - Disposal of Net Profit -Co-operative Audit
Module V
Basics of Financial Accounting - Accounting- Types of accounting information- Users of Accounting information and their needs - Double Entry system - Bases of Account - Cash basis, accrual basis and hybrid basis - Basic Accounting Terms - Fundamental of Accounting Assumption -Accounting Principles - Accounting Standards-Concept and objectives - Financial Statements - Trading and Profit and Loss Account - Balance Sheet -Adjustments in preparation of Financial Statements - Preparation of Trading and profit and Loss - Account and Balance Sheet.
Module VI

Banking - Banking Regulation Act, 1949- Basic Terms -Business Permitted -Business Prohibited -Capital -Reserves -Indian Banks- Licensing -Branches -Maintain Liquid Assets -Advances -Management -Liabilities- Credit Creation- Cooperative Banks- Fines & Penalties- Credit Control- Reserve Bank of India, 1935- Introduction-Role-Scheduled banksDepartments- Credit Information-Non Banking Financial Institutions(NBFC)- Commercial Banking Vs Development Banking , - RTGS (Real Time Gross Settlement): Credit Card.
Module VII
Human Resource Management - Definition - Features of HRM - Process of HRM, System Approach to HRM - Human Resource Planning - Need for HR Planning Significance, Nature of HR Planning, Levels and Process of HR Planning, limitations of HR Planning -Human Resource Information System - Recruitment and Selection - Source of Recruitment, Recruitment Policy - Steps in selection procedure, interview process - Training and Development - Meaning and purpose of training- Benefits of training to organization and employees.-Need and importance of executive Development - Method of Executive Development, Training programs and types.
Module VIII
Business Management - Nature of management - Development of management thought -Approaches to management - Policy, Procedure, Methods and Rule - Planning - Forecasting - Objectives and M.B.O.- Decision Making - Organisation - Delegation of authority and decentralization - Departmentalization - Span of management - Organisation charts and manuals - Staffing - Performance appraisal - Training and Development - Job analysis and evaluation - Directing - Motivation - Leadership - Supervision - Communication -Controlling- Co-ordination
Part II
General Knowledge, Current Affairs & Renaissance in Kerala
(Marks 10% - 30%)
Salient Features of Indian Constitution 

Salient features of the Constitution - Preamble- Its significance and its place in the interpretation of the Constitution. Fundamental Rights - Directive Principles of State Policy - Relation between Fundamental Rights and Directive Principles - Fundamental Duties. Executive - Legislature - Judiciary - Both at Union and State Level. - Other Constitutional Authorities. Centre-State Relations - Legislative - Administrative and Financial. Services under the Union and the States. Emergency Provisions. Amendment Provisions of the Constitution. 
Social Welfare Legislations and Programmes
Social Service Legislations like Right to Information Act, Prevention of atrocities against Women & Children, Food Security Act, Environmental Acts etc. and Social Welfare Programmes like Employment Guarantee Programme, Organ and Blood Donation etc. 
RENAISSANCE IN KERALA
Towards A New Society 
Introduction to English education - various missionary organisations and their functioningfounding of educational institutions, factories.printing press etc. 
Efforts To Reform The Society 
(A) Socio-Religious reform Movements
SNDP Yogam, Nair Service Society, Yogakshema Sabha, Sadhu Jana Paripalana Sangham, Vaala Samudaya Parishkarani Sabha, Samathwa Samajam, Islam Dharma Paripalana Sangham, Prathyaksha Raksha Daiva Sabha, Sahodara Prasthanam etc. 
(B) Struggles and Social Revolts 
Upper cloth revolts.Channar agitation, Vaikom Sathyagraha, Guruvayoor Sathyagraha, Paliyam Sathyagraha. Kuttamkulam Sathyagraha, Temple Entry Proclamation, Temple Entry Act .Malyalee Memorial, Ezhava Memorial etc. Malabar riots, Civil Disobedience Movement, Abstention movement etc. 
Role Of Press In Renaissance
Malayalee, Swadeshabhimani, Vivekodayam, Mithavadi, Swaraj, Malayala Manorama, Bhashaposhini, Mathnubhoomi, Kerala Kaumudi, Samadarsi, Kesari, AI-Ameen, Prabhatham, Yukthivadi, etc 

Awakening Through Literature 
Novel, Drama, Poetry, Purogamana Sahithya Prasthanam, Nataka Prashtanam, Library movement etc 
Women And Social Change
Parvathi Nenmenimangalam, Arya Pallam, A V Kuttimalu Amma, Lalitha Prabhu.Akkamma Cheriyan, Anna Chandi, Lalithambika Antharjanam and others 
Leaders Of Renaissance
Thycaud Ayya Vaikundar, Sree Narayana Guru, Ayyan Kali.Chattampi Swamikal, Brahmananda Sivayogi, Vagbhadananda, Poikayil Yohannan(Kumara Guru) Dr Palpu, Palakkunnath Abraham Malpan, Mampuram Thangal, Sahodaran Ayyappan, Pandit K P Karuppan, Pampadi John Joseph, Mannathu Padmanabhan, V T Bhattathirippad, Vakkom Abdul Khadar Maulavi, Makthi Thangal, Blessed Elias Kuriakose Chaavra, Barrister G P Pillai, TK Madhavan, Moorkoth Kumaran, C. Krishnan, K P Kesava Menon, Dr.Ayyathan Gopalan, C V Kunjuraman, Kuroor Neelakantan Namboothiripad, Velukkutty Arayan, K P Vellon, P K Chathan Master, K Kelappan, P. Krishna Pillai, A K Gopalan, T R Krishnaswami Iyer, C Kesavan. Swami Ananda Theerthan , M C Joseph, Kuttippuzha Krishnapillai and others 
Literary Figures
Kodungallur Kunhikkuttan Thampuran, KeralaVarma Valiyakoyi Thampuran, Kandathil Varghese Mappila. Kumaran Asan, Vallathol Narayana Menon, Ulloor S Parameswara Iyer, G Sankara Kurup, Changampuzha Krishna Pillai, Chandu Menon, Vaikom Muhammad Basheer. Kesav Dev, Thakazhi Sivasankara Pillai, Ponkunnam Varky, S K Pottakkad and others 
GENERAL KNOWLEDGE AND CURRENT AFFAIRS
General Knowledge and Current Affairs
NOTE: - It may be noted that apart from the topics detailed above, questions from other topics prescribed for the educational qualifi cation of the post may also appear in the question paper. There is no undertaking that all the topics above may be covered in the question paper
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