LECTURER IN JOURNALISM

LECTURER   IN   JOURNALISM

COLLEGIATE EDUCATION DEPARTMENT

CATEGORY NO. 490/2009

1.Communication

Types of Communication,  Functions and Scope,  Early forms of Communication,  Emergence of Mass Media,  Models of Image via Wikipedia

Communication, Aristotle,  Claude E.Shanon & Warren Weaver, Wilbur  Schramm,  Harold D Lasswell,  Charles E Osgood,Gerbner,  New Comb,  David Berlo,  SMCR, Becker, Riley and Riley,  De Fleur,  Westely & Maclean,  Concepts of Communication – Indian,  Eastern,  Western Concepts (Christian, Gandhian), Mass Media Effects – Violence, obscenity,  attitude and behavioural changes, typology of

audience & critical consumer – culture and communication –

Roland Barthes,  Herbert Schiller,  Noam Choamsky &

Manufacturing concent – typologies of  mass culture – trends in

semiotic studies, Normative Theories of Press – Authoritarian,

Libertarian, Socialist-Communist, Social Responsibility,

Development Media & Democratic participant Press Theories,

Globalisation – Features, Trends, Challenges,  ICE-ICEET,

Narrowcasting, Demassification, Convergence, Accessibility,

Reach, International Information Order,  Present Scenario of

Mass Media,  Development Communication – Origin,  meaning,

concept,  definition,  philosophy, process, theories, trends,

future.  Role of Communication,  information, technology &

mass media in development.

   2.Reporting

News – Concepts, elements, values.  Sources of News,

Techniques of news gathering and dissemination.  News flow,

Predictable & Unpredictable News; Soft news and Hard news,

anticipated news, follow ups, slanting /advocacy.  News Story –

Structure of news,  story inverted pyramid and other styles.

Principles of News Writing.  Intro, body, back grounding,

conclusions and their variations;  different kinds of lead;

changing styles of news writing.  Reporting speeches,  seminars,

conferences, press conferences,  meet the press, briefing,

demonstrations, rallies, agitations, press releases, court

proceedings,  legislature, parliament,  Govt. and Non Govt.

Reporter – Qualities and Functions,  social responsibility.  Types

of Correspondents,  Development news; science & technicalnews,  election news,  accidents, death, crime, war disasters,

conflicts, obituaries, weather and human interest stories.

Cultural Reporting. Art of Interviewing, techniques and strategies

for interviews.  Types of Interviews -Investigative, interpretative,

embedded, in-depth, cheque-book, Page Three & Local Page,

aggressive, yellow, paparazzi, tabloid, precision, intimate, public

service, laid-back, citizen journalism and planting stories.  

   3.    Editing and Media Law

Editing-Introduction, principle, need, functions. Line editing,

creative editing and design editing. Style sheet/ book. Editing

Process -Selecting, Examining, Checking, Correcting,

Condensing, slanted stories, integrating copy from different

sources. Rewriting- leads and stories. Editing News Agency copy.

Bureau copy. Functions and trends in writing Headlines, Writing

editorials and middle pieces. Principles of Page Makeup &

Design, Traditional, Contemporary and Computer Aided Design

(CAD). Dummy preparation, pagination. Layout & Design of

pages. Photo editing and caption writing. News room set up -

Editorial duties and functions. New trends in editing - Emergence

of Special Editors, Page Editors, Spot Editors. Readers Editor,

News Ombudsman, News casters.  

Freedom of Press & Parliamentary Privileges. Press Legislations

in India. Press Council Act of 1978-Cable Television Networks

(Regulation) Act of 1995. Information Technology Bill, Cable

Television Act, Cyber Laws-Censorship guidelines-Press

Accreditation Rules. Legal Bodies & Commissions-Press Council

of India-Advertising Standards Council of India -Press

Ombudsman-Legal Bodies- Guidelines & Broadcast Codes. Right

to Information Act 2005.

   4.    History

Origin and Growth of International Journalism Scenario.

Beginning of Journalism in India. Contributions of Christian

Missionaries in Indian Journalism. History of language pressCharacteristics and growth of Malayalam Journalism - Prominent

Newspaper and journalists in Malayalam. History of Indian

Broadcasting AIR Doordarshan- aims, objectives and functions.

Private Satellite Channels, High definition TV Education,

Instructional TV, INSAT Commercial Broadcasting, FM Radio,

Satellite & Internet Radio. Impact of technology. History of Indian

Cinema & Milestones. Media in pre-independence Era. National

leaders and the media. Contributions of Mahatma Gandhi,Jawaharlal Nehru, Bal Gangadhar Tilak. Indian Press and freedom

struggle. Indian press after freedom. The History of English Daily

Newspapers in India. Press Commission and Committees.

Recommendations. A K Chanda, B G Varghese, P.C.Joshi, Kuldip

Nayar, Justice Mansana. News agencies and syndicates.

Professional Organizations, RNl, Press Council of India, IIMC Press

Institute of India, PIB .PTl. UNI. INS. Publication Division, AMIC,

Prasar Bharathi.

5. Public Relations

Public Relations- Concepts, functions and characteristics. PR -

Propaganda, Publicity, Public Opinion, Advertising, Persuasion.

PR- PR Professional Organization -IPRA, PRSI. PIB, DPR,  DAVP

Films Division, Directorate of Field Publicity, Song & Drama

Division. Public Relations Tools, Instruments, Channels-Preparing

& planning-House Journals, News letters. Hand outs, Brochures,

Meet the press. Press releases. Lobbying, Press conferences.

Annual Meetings, Open houses. Exhibitions, Speeches, Seminars,

Symposia, Demonstrations, Information Dockets, Conducted

Tours, Gossips, Rumours, Interviews, Publicity materials &

Corporate Films. Public Relations Departments/Agencies-Publics,

Internal, External-Organizational set up. structure,

characteristics, role, functions. Public Relations in public and

private sectors .Event management. PR and use of Mass MediaPrint, Radio, Film, Television, Video, Traditional Media,

Photographs, Internet. PR & Corporate Communication.

6. Advertising

Advertising -Definition, Functions and Relevance. Classification of

advertising. Role of advertising in Marketing, Marketing mix.

Structure of an Advertisement/T.V. Commercial. Ad Campaign.

Advertising Agency-system, structure and functions. Indian Ad

agencies. International Ad agencies. Cannes & Ad festivals. Major

Publications- A & M, 4Ps,USP Age, Pitch, Ad Age, Brand Equity,

Catalyst. Advertising Media-Media selection, scheduling & Media

Mix- Print, Radio, Television, Film & Internet, Telephone, SMS, Out

door. Direct Mail & Web advertising. Infomercials, Webmercials,

Advertorials. Advertising Research-Scope, objectives & methods.

Professional Organizations. Code of Ethics. ASCI and its code of

conduct Advertising and Public Relations, Publicity. Economic and

social aspects of advertising. Trends in contemporary

Advertising.

7. Radio, T.V. and Cinema

Characteristics of Radio broadcasting. The unique features of

radio language. Basic production techniques in radio

broadcasting, equipments, sound management, sound effects.

Characteristics of TV, Basic production equipment - camera, lens,

balance, depth of field, production control room. Writing for radio

and TV. Writing news —Radio and TV. News bulletin production.

Scripting for Radio and TV interviews. Talks, Discussion magazine

programmes and special audience programmes. Outside

Broadcast. Stages in production. Various Kinds of Shots &

Camera movements, Basic creative Editing & Lighting. Offline &

online editing, linear & nonlinear editing. Introduction to CinemaWorld Cinema, Indian Cinema and Malayalam Cinema.

Contemporary Indian Cinema & World Cinema and Malayalam

Cinema.

8. Magazine Journalism  

Origin and growth of magazine.  Definitions  Classification of

Magazine. General magazines  Specialized magazines, Niche

Magazines. Early Magazines & contributions-Pioneers & Doyens

in periodical publishing. Time, News Week, Sun, Economist,

Reader's Digest, Wall Street Journal etc. Trends in Periodical &

Magazine Journalism. On-line Magazines & Future. Production &

Classification of Magazines. Special issues & Supplements.

Feature Syndicates -Role, functions. Planning & Launching a

Magazine. Readership surveys, content studies, Market

Research. Advertisement Research. Magazines - Major publishing

houses and Magazines in India. Magazine Editor-duties,

responsibilities, functions Publishing House-hierarchy,

organizational structure, functions Indian Magazines&

Emergency. Prominent Editors in Magazine field. Magazines in

Kerala-Early Magazines in Kerala-beginning, growth,

metamorphosis, contributions. Prominent Editors, Publishing

Houses & Major Magazines in Kerala.

9. Business Journalism

Business Journalism & Financial Reporting- Origin,

definitions,  elements, principles, features,  growth,

developments, functions, importance, roles, styles, trends,

prospects &drawbacks.-Global&National Perspectives-Wall

Street Journal,  Financial Times, Fortune, Economist,

Bloomberg etc. History of Indian Business Journalism &

Financial Reporting-Origin, Definitions, elements, features,growth, developments, functions, importance, roles, styles,

trends-Factors contributed for the growth of Indian Business

Journalism. Green revolution, white revolution, population

policy, bank nationalization, Information Technology, BioTechnology, Telecommunication policies- (NEP) New

Economic Policy, LPG-Liberalization, Privatization,

Globalization, FDL- Commercial Banks & NBFI. Money &

Markets-Financial Instruments-Equity, Stock, Share.

Bond, Debenture, Cheques, Draft, Credit Card, ATM, Loans,

Subsidies. Stock Exchanges-Wall Street, Bullion Market,

Dalal Street, NASDAQ, NSE, BSE, Elements of Stock

Exchanges-Bear, Bull, Sheep-Brokers & Sub Brokers-SEBI,

Reserve Bank of India, NABARD, IDBI-Features, organization,

functions etc. international Financial Institutions IMF, WTO,

World Bank,  ADB, European Union,    G9 etc-World

Development   Reports.   Five   Year   Plans-goals,

objectives, drawbacks-critical review of Indian Economic

Scene -Concept of Mixed Economy-Role of Public & Private

Sector-Review of Economic policies. Kerala ScenarioBusiness Journalism & Financial Reporting in Kerala- Origin,

Definitions, elements, features, growth, developments,

functions, importance, roles, trends. Early Business Dailies

& Magazines-Business Deepika, Dhanakaryam,  Dhanam.

etc.

10.Research and New Media

Nature and scope of Mass Communication Research- Research

Objectives and Research problem. Research-Definitions.

Functions of Research. Types of Research. Qualitative,

Quantitative , Historical, Descriptive, Exploratory, Explanatory,

Fundamental, Applied, Scientific, Analytical and Experimental

Research. Elements of Research., Research processIdentification of the problem. Hypothesis, Hypothesis

formulation. Research design. Variables and Measurements,

Reliability and Validity. Process and Precision, .Analysis of data.

Interpretation of Data. Research Sampling, Purpose of

Sampling, Principles of Sampling, Advantages of Sampling,

Types of Sampling, Sample size. Sampling in qualitative

research, Techniques of data Collection, levels of

measurement. Questionnaire-Interview schedule. Interview,

Types of interview. Observation, Case study, content Analysis,

Types of Content Analysis, process of content analysis. Data

Processing Tabulation-relationship between mean, medium andmode. Variation or dispersion. Types Mass Communication and

Research, Types of Print media research. Research in

Electronic Media, Mass media effect studies.

Introduction to the concept of Cyber Journalism - origin,

features and specialities. Concept of ICE, ICT, Virtual Reality,

Information Super Highway/Grid/Glut. Information Society,

Global Village, Digital Convergence. Digital Divide. & Netizens.

Conventional Journalism, Cyber Journalism. National &

International Scenario-Pioneers & Media Organizations of the

field. New Media Cyber Journalists-Profession, practice,

qualifications, training's, qualities & skills. Introduction to

Online Journalism-Major News portals-Online Newspapers,

journals/ periodicals-Online editions of National & Vernacular

Newspapers-features, USP, advantages, limitations. Print

editions. Online editions.

NOTE: - It may be noted that apart from the topics detailed above, questions

from other topics prescribed for the educational qualification of the post may

appear in the question paper. There is no undertaking that all the topics

above may be covered in the question paper.